At Van Etten PR, I had the privilege of working with a range of esteemed luxury fashion brands, including Heaven Mayhem, EB Denim, CSB, Freja NYC, Liffner, Almada, and more. My responsibilities included curating daily media clippings, compiling press coverage reports, and researching industry trends to inform strategic PR campaigns. I also supported influencer partnerships by identifying and cultivating key influencers to elevate brand visibility through gifting initiatives, collaborations, and partnerships. My experience in curating and connecting with influential tastemakers helped strengthen the presence of these luxury brands in the fashion media landscape. Working at Van Etten PR honed my creative thinking, organizational skills, and ability to effectively engage with clients and the fashion media, all of which allowed me to contribute to the growth of these brands.